Why One McDonald’s Has Turquoise Arches

Sedona’s turquoise arches tell a story of a town protecting its identity. In 1993, officials rejected the standard golden arches of McDonald’s, saying they clashed with the red rock landscape.

The compromise—turquoise arches—blended with the surroundings and became a unique landmark. By standing firm, Sedona showed that even global brands can adapt, preserving both its scenery and its values.